CASE STUDY: TC West Motorsports

• WordPress development
• Woocommerce functionality
• SEO
• Plug-in research and installation

TC West Motorsports is a Minnesota-based retail store for recreational vehicles. I was tasked by the owner, William Lotz, to redesign an existing WIX website in WordPress and Woocommerce.

The website needed to be geared toward motorsport enthusiasts. We chose the WordPress/Woocommerce platform for the e-commerce functions, because it could easily manage the large amount of products. 

The vast amount of product information that needed to be included in the site was a challenge. I researched and installed appropriate plugins to enhance usability. Mr. Lotz and I worked closely during the development process to ensure the product details and functionality of the site was consistent with his needs. I also integrated product tables, contact forms, and social media.

I used existing branding, imagery, and content on this website, but edited the branding and styles to match the client's vision. After the initial design, I worked closely with the client to tweak the content, images, functionality, as well as edit the design for responsive devices.

I trained the client on the basics of maintenance and continued to help make website updates as needed.