CASE STUDY: Mariposa Analytics
Services Provided
- Branding (including logo and stationery design)
- WordPress website design
- Social media graphics
- SEO
- Blog integration
PROJECT BACKGROUND
The client hired me to design the branding and website for her new business, Mariposa Analytics. The challenge was communicating an analytical business that was approachable and feminine. The butterfly logo directly correlated with the name of the company. The client envisioned purple and blue for her brand, which I used through the website and marketing collateral.
The goals for the website included adding a blog, direct call-to-actions, and calendar functionality. The end result was a WordPress website with a user-friendly design, informative content, and business graphics.
MY ROLE
I worked closely with the client during the website development. With her input, I developed a clean design that that worked on every size of device. The result is an eye-catching website that helps the client generate new business.