CASE STUDY: Insights Denver

• Logo design
• Website development
• SEO
• WordPress CMS
• Plug-in management

Insights, Colorado Therapy and Assessment Services is an agency specializing in diagnostic and therapy services for children and adults with Autism Spectrum Disorders (ASD), Asperger’s Syndrome, Attention Deficit Hyperactivity Disorder (ADHD), Learning Disabilities, Fetal Alcohol Spectrum Disorders, and comorbid anxiety and depression. I was hired by Drs. Dumke and Cason to re-design their website to help drive client interest and provided educational information. 

The website needed to provide clients and their families with information about their assessment and therapy services with a calm and nurturing aesthetic. 

With the clients' input, I developed structure and usability for the website. The extensive content provided by the clients needed to be presented it in a way that was convenient for clients. 

The clients preferred a sepia tone for the website, which also meant changing the logo from multi-colored to a sepia ombre as requested.

I began the design by looking at their preferred websites, researching local competitors, and reviewing stock images. The discovery guided the rough draft of the website created in WordPress using Beaver Builder. After receiving client feedback, I tweaked the content and images, installed plug-ins, added SEO, and edited the design for responsive devices as necessary to finalize the site.